This privacy policy applies to any information you give us through our web site and e-newsletter, The Higginson E-dition.

You don’t want your personal information to fall into the wrong hands. Neither do we.

When you visit our web site we may collect and store information about your visit on an anonymous, aggregate basis using “cookie” technology. A cookie is an element of data that a web site can send to your internet browser, which may then store the cookie on your hard drive. Cookies may tell us the time and length of your visit, the pages you look at on our web site, and the web site you visited just before coming to ours. We may also record the name of your Internet Service Provider. This information allows us to measure web site activity to tailor information to suit your individual preferences. Our goal is to save you time and provide you with a more meaningful visit.

There are also several opportunities on our web site and through our e-newsletter for you to provide us with information about you and your interests, such as your name, mailing address, and e-mail address. If you choose to share any personal information with us, it will be added to the Higginson database to be used for our market research and for our marketing purposes, which includes sending you the product and nearest dealer information you have requested, as well as to inform your nearest dealer of your expressed interest.

You take on-line privacy seriously, and so do we. It’s our way of sustaining your trust in Higginson’s products and services.

Higginson reserves the right to alter our privacy principles as business needs require. Any alteration to these principles will be posted on our web site in a timely manner.

This statement is effective as of 10/24/2001.